The Super Bowl is our house
The NFL trusts GMR to transform entire cities for the Super Bowl and host the extraordinary NFL House.
Every year, out-do the last. That's the challenge. Bring the league, the teams, the players, the fans…and the city itself…to life for the greatest sports spectacle in America.
the story we made
GMR builds an event design system at the intersection of two cultures: NFL and the Super Bowl host city.
Our in-house studio also creates, curates and operates every aspect of the NFL HOUSE -- from initial concepts and design down to the forks on the table.
Our biggest canvas? The stadium itself. GMR brings Super Bowl magic to the playing field, concourse, locker rooms, team hotels and fans' in-game experiences.
THE RESULTS
90%
re-used & repurposed post-event
10M+
square feet of graphics
10k+
custom designs
WON
Adweek Experiential Awards 2025