Some moments in life stick with you. These are the experiences that move and shape you. The stories you tell over and over again. At GMR, we embed brands into stories like that.
Those bright bulbs, those memorable experiences, influence how you behave. In fact, when you have a highly engaging, multisensorial experience with a brand, you’re far more likely to tell people about it—and you’re almost six times more likely to remember that brand when considering purchase alternatives. We call that the String of Lights Effect.
We’re continually conducting field research and market analysis into how to create stronger memories for brands.
We've identified four key factors:
The number and intensity of senses engaged within a brand experience
Takeaway for BrandsThe number of touchpoints a person is invited to interact with.
Takeaway for BrandsThe degree to which the brand and its activation aligns with the event and delivers against the audience’s passions and interests.
Takeaway for BrandsYou have stronger memories of moments where you play a central role.
Takeaway for BrandsThe Shift is our proprietary methodology for determining how to create a memorable brand experience—that is, how to generate a bright bulb on a person’s String of Lights. Here’s how we do it:
Our integrated team would love to create a Shift for your brand. Contact us.
