Authentically Showing Up & Showing Out
We created the biggest welcome for Google’s Pixel to NBA and WNBA by harnessing the power of purpose and culture in extraordinary ways.
Be authentic to culture and bring in partners to ensure it, create an experience that welcomes basketball fans to an entire world powered by Pixel.
the story we made
Why not build a neighborhood, with a full-size streetball court, barbershop, nail salon and bodega for talent appearances, product integrations and a hyped concert with Pusha T?
We made the Google Pixel into the official fan phone of the NBA, and an AT&T bodega sold on-site throughtout the All-Star Weekend.
And we partnered with the NBA Foundation to create a program supporting HBCU students and Black youth initiatives.
THE RESULTS
$1M
donated to NBA Foundation
2400+
guests
3.2M
followers on IG
6 LIVE
Broadcasts