Sometimes an Extra V in “VIP” Really Matters
GMR imagined, designed and executed a global hosting and gifting program that fostered intimate, bespoke and hyper-exclusive experiences that connected leaders to the Cisco brand like never before.
How do you impress the most senior global C-levels and their companions who have seen it all?
the story we made
A totally reimagined Presidential Suite at the at the renowned Le Bristol hotel in central Paris to create Maison Cisco, arguably the best guest experience at the Olympics.
Personal wine blending experiences in historic caves, intimate Michelin-starred dining experiences with chef-led tastings, private access and shopping at the iconic Louis Vuitton Place Vendôme atelier.
22 on-site staff for 100 total guests throughout the experience.
THE RESULTS
WINNER
BizBash Best Olympics Activation 2025
100%
of respondents rated the overall experience as “Excellent”
100%
of respondents agreed that they would attend again
100%
of materials post-event donated or repurposed