LET'S MAKE
STORIES
TOGETHER

WE ARE AN EXPERIENCE AGENCY, BUILT TO MAKE STORIES THAT BECOME LASTING MEMORIES.

We study humans, so we can meet their needs and feed their dreams. We design, ideate and iterate. We pull trailers, push pixels and deliver results. With a little bit of magic, we make brands unforgettable.

ALWAYS BREAKING
NEW GROUND.

It all started in 1979 with a concert series for a beer brand. Back then, we pioneered experience marketing—and we’re still leading the way. We manage tours, build worlds and do things other agencies can’t. We tap into passions for music, sports and entertainment. Whatever the experience may be, we flip the right switches and grease the right wheels until the moment arrives when fans crowd into our space, hearts thumping, filters wide open.

The right experience makes a memory that lasts forever.

Our Work
text-how-the-magic-happens

FROM EXPERIENTIAL TO SPONSORSHIPS AND MORE, WE GET YOUR BRAND WHERE IT NEEDS TO GO.

Capabilities

We obsess over people—their hopes, needs, dreams—in order to make things better, particularly in the communities where we live.

Grassroots community outreach, fundraising events, food drives and more Paid volunteer time for all employees Support for America’s Black Holocaust Museum, Feeding America, Neighborhood Hope, Children’s Hospital of Wisconsin, and other amazing organizations

Every day, we venture into the world and build things— storefronts, stages, skyways, sculptures. We strive to leave each space better than we found it.

Pre-experience: Source or produce environmentally friendly materials During: Monitor and reduce an activation’s carbon footprint Post-experience: Reuse or recycle materials 

GMR is a human-first agency.

After all, our stories will only resonate if we understand our audiences. DEI is foundational to our people, our work, our purpose

Make moments people will remember.

Approach

Want to become a storymaker?

Careers