BEYOND THE CLOUDS.
Our edge-to-cloud VR experience was a giant leap for Hewlett Packard Enterprise.
Sensorial Technology
Connected Activations
Purposeful Partnerships
Experience Design
Behavioral Intelligence
VIRTUAL EVENT. INTERSTELLAR IMPACT.
How could we wow elite customers, without meeting face to face?
When the tech conference HPE Discover went fully virtual, we developed a VR experience that took the HPE “Greetings from the Edge” campaign to an entirely new level—educating potential clients about edge-to-cloud computing, while keeping them utterly entertained.
the story we made
Small groups gathered in the virtual “atrium” for a hands-on guided session, featuring a live HPE avatar host, interactive case studies, and plenty to discover.
Visitors played within immersive, gamified environments modeled on actual HPE usage cases—like this Purdue University initiative to archive sounds of nature.
When guests stepped into the role of Chief Strategist for a Mercedes-AMG Petronas F1 racing experience, they experienced the speed of HPE edge-to-cloud computing firsthand.
In this experience, visitors went on spacewalks to repair the International Space Station, which uses HPE edge-to-cloud in real life to crunch data locally without having to send it back to Earth.
HOW WE BUILT IT
Living and collaborating in VR
We didn’t just build our own VR world. We worked, held client meetings, and play-tested inside the virtual environment as it took shape.
THE RESULTS
61
VR headsets shipped to CIOs worldwide
15
countries participated simultaneously
30+
hours spent by CIOs in the experience
You guys hit the grand slam, from the flawless program management to the amazingly creative development expertise and ‘white glove’ delivery.”
Behavior mapping
Brand identity design & strategy
Graphic & environmental design
Copywriting
3D rendering
Motion graphics design
VR & virtual events
Game, web & app development
User experience design
Partnership & sponsorship strategy
Marks & rights management
And many more
- test