Approach | GMR Marketing

Tracey mutombo

Executive Creative Director

Tracey is an Executive Creative Director with an extensive background in both traditional advertising and multicultural audiences.

Takeaway for Brands

Mindset vs myopic

“Lego nailed the nostalgia factor at Comic-Con, delivering a captivating concept that resonated with everyone. Life-size LEGO characters like Sonic and Captain America provided fantastic photo ops, and access to newly-released video games kept both IRL and digital activities entertaining. This event beautifully bridged generations, bringing back childhood memories and creating new ones to share. It’s proof that when brands like Lego embrace nostalgia with such diverse activities, they evoke powerful emotions and create connections that span across ages.”

MAX LENDERMAN

Chief Experience Officer

Max helps to guide brands to look beyond traditional communication channels and use innovative experiences for business growth and brand meaning.

Takeaway for Brands

Expectation vs reality

“Jersey Mike’s at Country Jam - Tour from the Shore seamlessly blended country music with the East Coast roots, an unexpected yet brilliant move. The setup was well-executed, with surprise performances and a cool lounge area. With lots of interactive elements and (importantly!) generous freebies for app users, they turned a simple activation into a surprising but highly relevant experience."

Jessica Giordano

Chief Partnership Officer

Jessica oversees GMR’s global client portfolio and strategic consulting initiatives within GMR.

Takeaway for Brands

Empowering organic moments vs branded content

“Liquid Death nailed it with a breakthrough experience delivering unexpected, fun and share-worthy moments. The country club setup at Shaky Knees, complete with catchy signage, an orchestra, and quirky touches like temporary tattoos, sparked conversations that really stood out. For Gen Z - who are all about crafting their own narratives - the kind of creepy yet inviting environment struck the perfect balance serving as an unforgettable entry into a membership unlike any other.”

Dennis Jenders

Executive Strategy Director

WIth 20+ years of experience, Dennis harnesses immagination and curiosity to drive innovation, strengthening relationships between humans and brands.

Takeaway for Brands

Being bold vs status quo

“From local events to the Super Bowl, Lay’s has been thrilling fans and tastebuds by going beyond sampling programs to offer bespoke menus and experiences. Whether it’s savoring themed dishes or having Chester Cheetah officiate their wedding, fans can’t get enough. Their creativity challenges us to rethink how we connect with the snacks we love, proving that understanding fandom is key to lasting engagement.”

Gerard littlejohn

Sr. Director, Partnerships + Social Impact

Gerard is a marketing and social impact veteran with nearly 15 years of professional experience.

Takeaway for Brands

Interaction vs transaction

“The U.S. Air Force impressed at the PBR Stockyards Stampede with their immersive games and knowledgeable brand ambassadors. It felt like more than just an activation - it was an adventure. They created a captivating environment that really drew you in."

Tracey mutombo

Executive Creative Director

Tracey is an Executive Creative Director with an extensive background in both traditional advertising and multicultural audiences.

Takeaway for Brands

Mindset vs myopic

MAX LENDERMAN

Chief Experience Officer

Max helps to guide brands to look beyond traditional communication channels and use innovative experiences for business growth and brand meaning.

Takeaway for Brands

Expectation vs reality

Jessica Giordano

Chief Partnership Officer

Jessica oversees GMR’s global client portfolio and strategic consulting initiatives within GMR.

Takeaway for Brands

Empowering organic moments vs branded content

Dennis Jenders

Executive Strategy Director

WIth 20+ years of experience, Dennis harnesses immagination and curiosity to drive innovation, strengthening relationships between humans and brands.

Takeaway for Brands

Being bold vs status quo

Gerard littlejohn

Sr. Director, Partnerships + Social Impact

Gerard is a marketing and social impact veteran with nearly 15 years of professional experience.

Takeaway for Brands

Interaction vs transaction

Tracey mutombo

Executive Creative Director

Tracey is an Executive Creative Director with an extensive background in both traditional advertising and multicultural audiences.

Takeaway for Brands

Mindset vs myopic

The String of
Lights Effect

Top 25 Most Memorable Brands

Jersey Mike's Subs

Healthfirst

Lego

Frito-Lay

Fujifilm Instax

Subaru

Dyson

U.S. Air Force

Blue Diamond Almonds

Cadillac

Liquid Death

Pinterest

Howdy Beer

Humana

U.S. Army

Indeed

Toyota

Red Bull

Smirnoff

Uber Eats

Nissan

Coca-Cola

American Family Insurance

Delta Airlines

Taste France

Expert insights on the best brand experience

Expert insights on the best brand experience

The Archives

C’mon brands,
you can do better.

The String of Lights Effect

Top 25 Most Memorable Brands

Jersey Mike's Subs

Healthfirst

Lego

Frito-Lay

Fujifilm Instax

Subaru

Dyson

U.S. Air Force

Blue Diamond Almonds

Cadillac

Liquid Death

Pinterest

Howdy Beer

Humana

U.S. Army

Indeed

Toyota

Red Bull

Smirnoff

Uber Eats

Nissan

Coca-Cola

American Family Insurance

Delta Airlines

Taste France

Expert insights on the best brand experience

Expert insights on the best brand experience

The Archives

C’mon brands, you can do better.

The String of
Lights Effect

Expert insights on the best brand experience

Expert insights on the best brand experience

C’mon brands,
you can do better.